Southwestern Company Sales Blog
About This Blog
The Southwestern Company sells stuff! We are the oldest direct selling company in America, with more than 100,000 student participants and 150 years of experience. Southwestern Sales Talk (www.swsalestalk.com) is a collection of our best sales strategies and inspiration from the company that still successfully sells books door-to-door in the internet age. It is authored by Lee McCroskey, the Director of Sales Development.
As part of the Southwestern Company’s online media properties, we have five other blogs, one corporate website, a company landing page and seven audience-specific websites.
Other Southwestern blogs include:
Corporate
This blog, http://blog.southwestern.com serves as the Southwestern Company’s corporate blog. Its purpose is to inform mostly internal, but also external audiences, about news, happenings and events at Southwestern/Great American Inc.’s world headquarters in Nashville, TN.
Public Resource
Southwestern Difference is an educational resource provided by the Southwestern Company. It focuses on the difference between legitimate direct sellers (specifically door-to-door) and disreputable ones, consumer education and safety and the dangers of traveling sales crews: www.southwesterndifference.info
Alumni
Many college students have swung the sample case over the years. Find out what’s going on with Southwestern alumni from all over the world: www.southwesternalumniblog.com
Campus Relations
Southwestern Company works to partner with the nearly 300 colleges and universities worldwide from which the student dealers who participate in the summer sales program participate. This blog offers content specific to campus officials: http://campusrelationsblog.southwestern.com
Testimonials
This blog is simply a vehicle to provide interested parties with testimonials from students, parents, alumni and customers: www.southwesterntestimonials.com
Southwestern websites include:
The Southwestern Company corporate webpage includes information about our corporation and links to each company in the corporate family: www.southwestern.com
Southwestern Company homepage: www.southwesterninternship.com
Audience-specific information
Student prospects: www.southwesternsummer.com
Parents (of student dealers): www.southwesternparents.com
Consumers: www.southwesternathome.com
Media: www.southwesterninfo.com
Southwestern Company Alumni: www.southwesterncompanyalumni.com
Host Families: www.southwesternhostfamily.com
Campus Officials: www.southwesternoncampus.com
