Southwestern Sales Talk

Here’s a quick bonus mini-blog, compliments of the Southwestern Company.  Several of you responded to my earlier posts about how to handle networking events, not only from a first-impression standpoint, but also considering what to say and how much to tell someone when you meet them.  I gave you the Cliff/Spark Notes version of this topic area….

For a more thorough treatment of how to craft a great 30-second explanation of what you do and why others should do business with you, I refer everyone to Geoffrey James, author of the bNet blog entitled, Sales Machine.  He shares a six-step process to hone your message.  To get to this blog click here.  Good stuff for your upcoming networking event or your next elevator ride….

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