Southwestern Sales Talk

However, when I got to about Day 20 and the corresponding point in the book, I stopped dead in my tracks. The process you advise is a selling technique. Most people would benefit greatly by this method, however, I have found out through my career that my very worst skill set is selling and in fact I hate to sell. I am not saying selling is bad, I am just recognizing that it is exactly the skill that I most dislike to do myself.

Now, what I am left with in reading your book is this: if a person does not have selling skills either to find a job for someone else or to start their own business, they will not do well.  I normally do not contact authors, but I felt this was a crucial problem, as the first part of your book is all about having someone know their strengths, weaknesses, likes and dislikes before looking for a job……………..

Sincerely,  Jackie

I’ve got good news and bad news.  The bad news is you’re right — your successes in life will be very limited without selling.  The good news is; you can learn how to “sell” well, and I suspect you are already “selling” without realizing it.

Describe any success in life that does not require selling?  Getting into college – you have to sell yourself.   Getting married – you have to sell yourself.  Getting a job – any job – you have to sell yourself.

The purest form of selling is sharing enthusiasm – You see a great movie and tell 20 of your friends, you eat at a wonderful restaurant and share about that with 30 people you see.  Not high pressure, blue-suede shoe selling.

Professional Selling consists of four parts:

With this process you can get the job you want, start your own successful business, find a mate or write a best-selling book.

If you do the first 90% well, the 10% is just filling out the paperwork.”

Back to Lee: Good stuff!  Just think–you already know how to sell!  You’re way ahead of the game–equipped for any of life’s eventualities!  Be thankful for your Southwestern experience!  I welcome your comments.