Southwestern Sales Talk
Did Tiger Woods ever sell books with The Southwestern Company? No. But he sounds as if he’s been out there: Tiger exudes self-confidence and is always visualizing success, always expecting to win. As the top-ranked player in the world, Tiger thinks differently than most of us.
He is sure of himself, but not cocky. Well, maybe he is cocky or possibly just very self-assured; nonetheless, it is interesting to see how he sees himself performing. Watch this very short BBC video of Tiger being interviewed. He is asked if he expects to win the Masters–the reporter is stunned into silence by Tiger’s one-word answer.
Click on this link to the BBB story: http://news.bbc.co.uk/sport2/hi/golf/7989253.stm
“Do you expect to win?”
“Always.”
Although Tiger is in some hot water right now (and didn’t win the Masters), his attitude and expectation about winning is something for all of us in sales to ponder. How does he do this? How did he attain this belief level? How can we emulate him as a true “top producer”?
Drop me a comment with your thoughts about how superstars get to be superstars in their mental game.
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What a stud.
Your attitude and confidence will always sell your prospect before the product/service will. We develop our attitude and confidence through our knowledge and work habits. A superstar’s confidence is the result of their time spent learning and outworking their competitors, not from tying their emotions to the outcome of their performance.
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Lee McCroskey Reply:
November 12th, 2009 at 10:42 am
Yo, Ryan. Well put. I’ll leave it at that. You should be blogging, you pithy fellow.
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Hi Lee:
I love it! Thank you for that moment of inspiration! I am the world’s biggest Tiger fan precisely because of his swagger – he just knows he’s a winner, all the time!
I am a southwestern alum from the 70′s and credit the success of my own business to the tremendous attitude training I received from selling books for four summers.
Oh, and I so enjoy the FB site.
Always happy, heathy and terrific!
MaryAnne Howland
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Lee McCroskey Reply:
November 12th, 2009 at 10:40 am
MaryAnne–yes! I remember you from your Ibis Communications team a few years back. Tiger, and his mentality, is simply amazing. Thanks for the comment!
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Its all about Preparation. When you believe you deserve to win because you work harder than everyone else and want it more than those same people, You have a much higher rate of achievement. One commercial from NIKE with Tiger in it shows him practicing in the rain. Those are the moments where most people would call it a day, but Tiger knows that one legendary principle; “successful people for the habits of doing things unsuccessful people dont want to do.” In any sport or even any field, there are a few who standout for this very reason. Basketball has Kobe Bryant(albeit some question his morals), Baseball had Greg Maddux.
Thanks Lee, see you at GRS
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Lee McCroskey Reply:
November 20th, 2009 at 11:15 am
Great examples, Ryan, from the world of sports. Going the extra mile in practice pays huge dividends during game time.
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That is what I love about Tiger. His confidance, the ability to believe and create unimaginable tasks. Two years ago I was at Torrey Pines for the Open when his knee was hurting so bad that just looking at his pain was painfull. But he had a task and that was to win and win he did on the most amazing playoff of the history of golf.
I love the game and play it and many times I find we quit before we tee off on the first hole. We surround our minds with negative thoughts.
We proclaimed defit before success, therefore program our failure instead of accomplishments.
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Lee McCroskey Reply:
November 20th, 2009 at 11:13 am
True, Lupe! Our minds are powerful–we can often win or lose in our mind before undertaking any challenge. Thanks for the comment.
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I too was extremely impressed by the way Tiger persevered throughout the Torrey Pines Open. Yet another example of his life long dedication to success. It will take some time, but I believe he will continued to succeed after the scandal dies down.
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Lee McCroskey Reply:
December 7th, 2009 at 12:22 pm
Agreed. I guess we all know now that he is human and is grappling with the consequences of his choices. I hope Tiger makes a comeback on a personal/spiritual level!
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Love Ryan Davis’s comment.
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