If you’re just starting to build a team at the Southwestern Company, or you’re making sales calls somewhere else, I have some advice: Go Warm. I talk to many new student managers, and they’re eager to prospect–to get names through questionnaires and class surveys. In other words, their first instinct is to get lists of “cold” prospects [...]
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Continuing in my “worst ever” series…. As the gatekeeper for Southwestern Company, I get lots of random sales pitches and marketing promotions at work. This may be a bit of a stretch for a sales blog, but here is a real email promotion we received recently at The Southwestern Company. I include the sales pitch in [...]
Here’s a quick bonus mini-blog, compliments of the Southwestern Company. Several of you responded to my earlier posts about how to handle networking events, not only from a first-impression standpoint, but also considering what to say and how much to tell someone when you meet them. I gave you the Cliff/Spark Notes version of this [...]
Whether you are prospecting for new business or looking for work, a networking event is a great way to establish new contacts. As you recall in our last exciting episode, I had waded into a networking function, sponsored by the Nashville Chamber. As a representative of The Southwestern Company, I was ready: I had business cards, [...]
Have you ever walked into a large party, and moved toward the first familiar face you saw? Or maybe you’ve been to a big conference that sponsored a social event. If you work with The Southwestern Company, you get good at meeting people and making good first impressions in their homes. But what about approaching [...]
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