In the last Southwestern sales blog, I explored the notion of 4 conversational levels, and how it helps to get a prospect to a feeling level when you are selling. People buy products for a variety of feelings: Peace of mind Love A sense of security Fear of loss Providing a good environment for their children [...]
Southwestern Sales Talk
Currently Browsing selling
Here is an installment of Seth Godin’s blog that I found pertinent for Southwestern executives and student managers alike. Think about these seven questions he poses: “Do you let the facts get in the way of a good story? What do you do with people who disagree with you… do you call them names [...]
People won’t buy your Southwestern products unless they’re clear that whatever you’re presenting feels intuitively right to them. In other words, your selling proposition must fit their vision of what they want to create in the long term, and combine with their most deeply held values. So, as Sydney Walker tells us in his book, [...]
There are far more than five ways to destroy a Southwestern sales call. But, in the interest of brevity, and of maintaining my small readership, I’ll narrow this to just five. Remember, selling is a complex activity with many variables. Every prospect is different; every sales encounter has a new twist–especially when you’re dealing with [...]
One element of Southwestern sales success–likeability. If you attended Southwestern‘s Sales Schools recently, you may recall Nicholas Boothman sharing the idea that before a prospect buys anything, they have to buy you! If they like you, prospects will look for opportunities to say “yes.” To that end, Tom Hoobyar, NLP Master Practitioner and blogger, shares [...]
A review of one of the main themes from Southwestern’s Sales School is that persistence is paramount! We stressed that the answer to your problem lies behind the next door. That going to one more house could make the difference between a good day and a bad one. That there is value in enduring hardship. [...]
Headline: Another Southwestern summer is underway! We just launched another 700 eager students this week–on their way to success and fortune! Now, for those Southwestern dealers who are just getting started: prepare to struggle. Someone once said, “A job worth doing is worth doing badly, at first.” So it is with learning to sell. You may remember [...]
Southwestern Company: Great Advice from John Maxwell Hey Southwestern students, sales managers, alumni and executives! Here is a short, pithy article from John Maxwell’s leadership blog. This is great advice for people who have to present to audiences or make group presentations. It is also great sales advice when you’re in a one-on-one Southwestern demonstration. [...]
Hey Southwestern recruiters! Here’s an article I ran across in The BNet Report. What do you think? Have you found this to be true? Do smart people on a team interfere with team production and dynamics? Here is Kimberly Weisul’s article in its near-entirety: “…we’ve all seen groups of supposedly smart people who just can’t [...]
As we are in the midst of spring recruiting with Southwestern, I was pondering a newsletter called Selling Essentials, from the Rapid Learning Center. The author said there were six emotional reasons why people made purchase decisions. It made me think of Southwestern and our offering. Here are the six reasons people buy stuff: Desire [...]
Recent Comments