Having worked in the Southwestern Company’s summer sales program for years, I’ve discovered one simple fact: people hate to feel sold. There are few worse feelings in the world than when you are with a bad sales person who clearly views you as nothing more than a number, and will do anything possible to close [...]
Southwestern Sales Talk
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As Southwestern Company’s sales trainer, I’m always interested in seeing how other companies’ salespeople perform when they’re making a sales call. You might say I’m a keen observer of their techniques, or lack thereof. This week, my wife and I were considering consolidating our phone services, and getting new phones for our daughters. We headed into [...]
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