Southwestern Sales Talk

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So, it’s getting close to the summer, and you have a potential Southwestern team member who’s a bit shaky with their commitment to work with you.  Let’s discuss another way to influence people positively. Quit talking about Southwestern! Go to their world!  Give them examples of what working with Southwestern is like in terms and contexts [...]

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Posted by | 04.26.2011 | 03:04 pm

Hey Southwestern recruiters!  Here’s an article I ran across in The BNet Report.  What do you think?  Have you found this to be true?  Do smart people on a team interfere with team production and dynamics?  Here is Kimberly Weisul’s article in its near-entirety: “…we’ve all seen groups of supposedly smart people who just can’t [...]

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Posted by | 04.13.2011 | 09:04 am

As we are in the midst of spring recruiting with Southwestern, I was pondering a newsletter called Selling Essentials, from the Rapid Learning Center.  The author said there were six emotional reasons why people made purchase decisions.  It made me think of Southwestern and our offering.  Here are the six reasons people buy stuff:  Desire [...]

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Posted by | 04.05.2011 | 09:04 am

Southwestern Company Sales Talk:  Building Confidence In earlier blogs, we’ve established the fact that fear is what keeps many a potential Southwestern team member from joining you on the bookfield.  What do you do to build a team member’s confidence?    I’d suggest there are a few ways to build rookie confidence and solidify your team. Remind [...]

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Posted by | 03.19.2011 | 08:03 pm

Continuing in my “worst ever” series…. As the gatekeeper for Southwestern Company, I get lots of random sales pitches and marketing promotions at work.  This may be a bit of a stretch for a sales blog, but here is a real email promotion we received recently at The Southwestern Company.  I include the sales pitch in [...]

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Posted by | 03.07.2011 | 04:03 pm

Great Testimonials the Southwestern Company Way Hey Southwestern Company Recruiters!  Ever had one of those info sessions when the energy in the room just fizzled?  You full-timers, have you called on Southwestern Company Student Managers at the conclusion of your info session who delivered gripping testimonials, like: “I really learned a ton.  About people.” Wow.  [...]

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Posted by | 02.26.2011 | 01:02 pm

Southwestern Company:  Make a Plan to win the Battle of Life! Every one of us in our life has areas in which we want to improve.  We may want to get better at patience, perseverance, emotional consistency, discipline, avoiding procrastination, staying organized, self esteem, or a whole host of other things.  The most common mistake [...]

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Posted by | 02.01.2011 | 11:02 am

Now that I have a “real world, big kid job” I have time to think about the whole process that college students go through every spring semester.  Yes, the dreaded search for meaningful summer work or an internship is a burden shared by every student in every university nationwide, but it doesn’t have to be so [...]

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Posted by | 01.22.2011 | 06:01 pm

When I was in college, I recruited a number of teams over the years during my Southwestern Internship.  I was usually successful  selling the internship program because it had so many benefits: great financial opportunity, travel, experience, resume enhancement, personal growth, challenge, adventure, college credit (and now residual income!)  So why was it that the college students I [...]

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Posted by | 01.19.2011 | 03:01 pm

Once when I was a kid, my mom was videotaping my brother and I (about 3 and 4 years old at the time) as we put ornaments on the Christmas tree.   There’s a shot of my brother on a ladder, reaching as high as he could to place an ornament toward the top of the tree.  He loses his [...]

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Posted by | 01.05.2011 | 12:01 pm